As digital media use grew, I concentrated my efforts to become a writer/producer/director of video.
The work included: Conceptualization, estimates & budgeting, location scouting, casting, production, directing, camera operating, lighting, hiring crews, music research and selection, jingle writing, managing post-production (editing, graphics), invoicing
Partial list of clients:
Ford Motors, Avison Young, Le Creuset, Weight Watchers, Open Door Family Medical Centers, Mercy College, Loan Syndication Trading Organization, SoCozy Hair Products, Aquila Theatre, Impulse Records, Caribbean Food Delights, The Darrow School, Farrell Builders, Ginsburg Development Corp.
ADDITIONAL VIDEO GALLERIES AVAILABLE . These include additional interviews, client testimonials, brand videos, TV commercials, explainer videos , social media videos
Wave Hill Breads needed a :15 second spot to run in movie theatres. Knowing what foodies we are, Little Riff told their story in this beautiful little piece.
Motorola and their agency, BBDO New York, put out an RFP that requested 5 photographers to submit ideas to illustrate 10 uses for Motorola products. The request’s parameters required the photos be done in a studio on a set budget.
Step 1: Submit written treatment, with mood board
Step 2: Submit sketches / storyboard
When I was awarded the project my work included: hiring crew, set design, prop approvals, styling approvals, casting, bringing in a retoucher before shooting to plan elements needed for each image, shooting over 3 days and working closely with the reouche on final images.
Digital Marketing work includes:
Creative direction and account management for websites
Conceptualization and creation of 10-40 videos for Youtube pages
Video production for Facebook Advertising
Account management, strategy, and metric reviews of Facebook paid advertising, Google Analytics and paid Instagram posts
New websites for 4 restaurants.
Work Included: Creative direction, project management, writing, photography, video production
Total Turf Landscaping Website
Work included: Creative direction, project management, writing, photography, video production
Web site creation in partnership wit PatientPop
This Youtube Channel has over 35,000 views
Work included: Strategic keyword searches prior to production, production, channel design, tagging
O’Donnell & Cullen Instagram Account
Work Included: Strategy, Managing digital marketer, creating 10 videos
Result : Organically grew form 0 to 2400 followers in 3 months
This YouTube Channel has 4500 views
Work Included: 28 individual thumbnail designs to create visual interest, production, channel design
Everybody needs a hobby…right? One of mine is food….really good food, spawned a cookbook.
Harvest to Heat: Cooking with America's Best Chefs, Farmers and Artisans is the project that was driven by my passion for cooking. My co-author and I asked 50 of America's best chefs which of their purveyors they would like to cook with. Then we brought the farmer to the kitchen or the chef to the farm for a meeting of the best culinary minds.
Integrations created with Harvest to Heat:
Sponsorship from JetBlue & Kimpton Hotels
Client dinner for UBS Wealth Management featuring farmers from the cookbook and myself. Signed book in gift bag
10 branded entertainment films created for Le Creuset featuring farmers and chefs cooking together
“Dine with Design” Culinary events at The Philip Johnson Glass House
This is where it all started. Working with athletes, celebs, Fortune 500 executives and then brands.
The work included: Conceptualization, estimates & budgeting, production, domestic and foreign travel, hiring crews, managing post-production (retouching), invoicing
Partial list of clients:
Brands: HBO, NBC, Lifetime TV, Microsoft, Motorola, Ford, GlaxoSmithKline, Xerox, Merrill Lynch, Ortho Biotech, SONY, Hartford Insurance
Advertising Agencies: Ogilvy, Grey, McCann Erickson, BBDO, J. Walter Thompson, Cline Davis & Mann
Editorial: Vanity Fair, Rolling Stone, Newsweek, ESPN, Men’s Health, GQ, Self, Forbes, Fortune
ADDITIONAL PHOTO GALLERIES AVAILABLE. These include corporate headshots, advertising, real estate & landscaping